OUR STORY

At Happenstance, we like tradition but we’re not so old fashioned. We like our manhattans with a beach, our whiskey not-so-sour and our seven and sevens don’t equal fourteen. 

Happenstance is a 100% women-owned whiskey company out of Nashville, Tennessee founded by Anheuser-Busch alum Paige Parker. When our founder discovered that 40% of whiskey drinkers are women, but less than ~2% of whiskey companies are fully women-owned, she wanted to create a brand that kept this whiskey drinker at the forefront of everything we do. 

So, born was Happenstance Whiskey: a premium whiskey brand that’s unique in palate, contemporary in package design and developed to be experienced however you like whiskey; in a cocktail, neat or on the rocks.