As Seen In

OUR STORY

At Happenstance, we like tradition but we’re not so old fashioned. We like our manhattans with a beach, our whiskey not-so-sour and our seven and sevens don’t equal fourteen. 

Happenstance is a 100% women-owned whiskey company out of Nashville, Tennessee founded by Anheuser-Busch alum Paige Parker. When our founder discovered that 40% of whiskey drinkers are women, but less than ~2% of whiskey companies are fully women-owned, she wanted to create a brand that kept this whiskey drinker at the forefront of everything we do. 

So, born was Happenstance Whiskey: a premium whiskey brand that’s unique in palate, contemporary in package design and developed to be experienced however you like whiskey; in a cocktail, neat or on the rocks. 

Our multi-gold award winning portfolio is carefully crafted, with hand-picked barrels and quality in every detail from grain to glass, making the Happenstance experience an exceptional one.

At Happenstance, we’re raising a new generation of whiskey lovers… so, cheers to that!

The Whiskey

The Whiskey

DESIGN

Contemporary Take On a Classic Tradition

AROMA

Caramel, Maple, Honey

PALATE

Full Bodied Blend of Vanilla, Toffee, Hazelnut Notes and Toasted Oak. Bold and Smooth Finish

BOURBON

Straight Bourbon, Double Distilled, Aged in New American Oak Barrels

Nashville, Tennessee

100% WOMEN-OWNED

Founded by Anheuser-Busch alum Paige Parker, Happenstance is a 100% women-owned and women-led whiskey company out of Nashville, Tennessee. When Paige discovered that 40% of whiskey drinkers are women but less than 2% of whiskey companies are fully owned by women, she wanted to create a premium whiskey brand that was unique in palate, contemporary in package design and spoke to the lifestyle of these women whiskey drinkers.

You can find Happenstance in Tennessee, Texas, Florida, Georgia and South Carolina…or order online to 40 states.

If you visit Nashville, be sure to find us all over Broadway, the Nashville airport and Music Row.

At Happenstance, we’re raising a new generation of whiskey lovers.

So, cheers to that!

Follow the Magic

@HAPPENSTANCEWHISKEY