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OUR STORY

At Happenstance, we like tradition but we’re not so old fashioned. We like our manhattans with a beach, our whiskey not-so-sour and our seven and sevens don’t equal fourteen. 

Our founder wanted to create a brand that pays homage to the tradition of American bourbons that have come before us, but with an unexpected punch of today’s most sought out flavors. So, born was our Founder’s Edition straight bourbon whiskey - a 90 proof, cabernet-style bourbon with a complex combination of vanilla, hazelnut, toasted oak, honey and toffee notes. 

So smooth, we’ve won gold at the San Francisco Wine & Spirits competitions back to back years, in addition taking home gold at the Denver International Spirits Competition, SIP Awards and Beverage Testing Institute Awards.

We carefully craft every detail from grain to glass to make the Happenstance experience an exceptional one, sourcing local & quality wherever possible.

Happenstance Whiskey Bourbon Bottles
Pour a Glass of Happenstance Whiskey

The Whiskey

The Whiskey

DESIGN

Contemporary Take On a Classic Tradition

AROMA

Caramel, Maple, Honey

PALATE

Full Bodied Blend of Vanilla, Toffee, Hazelnut Notes and Toasted Oak. Bold and Smooth Finish

BOURBON

Straight Bourbon, Double Distilled, Aged in New American Oak Barrels

Nashville, Tennessee

100% WOMEN-OWNED

Founded by Anheuser-Busch alum Paige Parker, Happenstance is a 100% women-owned and women-led whiskey company out of Nashville, Tennessee. When Paige discovered that 40% of whiskey drinkers are women but less than 2% of whiskey companies are fully owned by women, she wanted to create a premium whiskey brand that was unique in palate, contemporary in package design and spoke to the lifestyle of these women whiskey drinkers.

You can find Happenstance in Tennessee, Texas, Florida, Georgia and South Carolina…or order online to 40 states.

If you visit Nashville, be sure to find us all over Broadway, the Nashville airport and Music Row.

At Happenstance, we’re raising a new generation of whiskey lovers.

So, cheers to that!

Follow the Magic

@HAPPENSTANCEWHISKEY